Rebecca Kollman AIA (asi/109480)

“The reach can be substantial.If the primary goal is greater name recognition, it can be very effective.”

Danny Rosin Brand Fuel (asi/145025)

“Unless you are selling something supremely targeted, ads can be a turnoff and feel like a creepy invasion of privacy.”

Kevin Lyons-Tarr 4imprint (asi/197045)

“We test all sorts of advertising, and social media sites – including Facebook – are part of that testing program.”

Carol Constantino Noteworthy (asi/74360)

“I enjoy using Facebook as a means to communicate, but I have a tendency to ignore the ads on the site.”

Jason Black Boundless (asi/143717)

“It’s situational. I think it’s a great medium for some things, but it is much different than paid advertising on Google.”

Greg Muzzillo Proforma (asi/300094)

“We don’t have any relevant experience advertising with Facebook, but we just tested advertising on LinkedIn.”

Facebook IPO Sparks Online Ad Debate

Facebook’s stock price opened at $38 on May 18 and finished May at $28.

Just prior to the IPO, General Motors pulled its $10 million in annual ads from Facebook, citing poor click-through rates.

In Q1, Facebook generated 82% of its $1.1 billion in revenue from advertising sales.

A CNBC-AP survey shows that 83% of Facebook users say they either hardly ever or never click on ads.

Last year, Facebook generated $4.34 per user in overall advertising revenue.