Counselor Magazine March 2012 : Page 74Apparel Hot Sheet them as a gift that they can wear and keep. Putting the product in the decision-maker’s hands is of major importance when it comes to selling T-shirts. With so many weights, hands, cuts and styles, it’s important for the client to see them first. “Showing printed samples to the client gives them a good feel for what the end-product might be like,” says Rivera. “I would leave a sample in the client’s size for them to wear around work and test as well. Who knows? It could become their new favorite tee.” 4. Be Ready to Learn and Educate It’s easy to see why educat-ing the clients on the various types of T-shirts available on the market is important. Consumers are relying on the experience and knowledge of the promotional products dis-tributor to help them choose the right product and decora-tion technique – concepts that often leave their heads spinning. With your help and education, they’ll be able to confidently make choices about the T-shirts they’ll use to represent their brand. The other side of education, how-ever, is the distributor learning about the trends, decoration techniques, styles and available products. “Educate yourself on the unique decoration tech-niques and garment styles that are current in the industry,” says Swayze. “Education is the key to your comfort level in presenting the project and closing the deal.” 5. t-Style Finally, knowing and interpret-ing fashion trends for your cus-tomers is a great way to differ-entiate yourself from anyone who simply sells white T-shirts. Selling T-shirts is all about selling design. With endless high-quality options, clients are looking for more from a distributor than a basic T-shirt. From finding the right fit and fabric to choosing a decora-tion design that will win the end-user over, runway looks provide inspiration you can translate into winning styles. you can begin to anticipate their needs and desires for the products they order, including T-shirts. The end-user is also someone the distributor needs to be an expert on. “Distribu-tors should always make sure they inquire about the end-user,” says Candice Rivera, sales rep for U.S. Blanks ( asi/92423 ). “Asking questions about the event, promotion or brand is important. There may be an option you overlooked, or the client may be going in a fresh new direction, different from what you thought.” 3. Sample, Sample, Sample Some distributors don’t want to invest in printed samples to show the client and to give Marketplace Leverage the dyed-fabric trend with this dip-dye T-shirt. Choose a subtle logo or allover print design to complement the transitioning hues. Available from Royal Apparel ( asi/83731 ); (866) 769-2517; www.royalapparel.net This burnout tee features an allover, bold pattern in bright, vibrant colors. Perfect for a youth promotion, the top will stand out in a crowd. Available from MV Sport/ Weatherproof ( asi/68318 ); (800) 367-7900; www.mvsport.com The Comfort Colors 6.1-oz tee features soft-washed garment-dyed fabric. Available in over 25 colors, you’re sure to find the perfect one to complement any logo or brand. Available from Imprints Wholesale ( asi/62486 ); (800) 634-2945; www.imprintswholesale.com Offering great layering options, long-sleeve T-shirts are increasing in popularity for both men and women. They offer versatility and warmth during cooler spring and summer evenings. Available from US Blanks ( asi/92423 ); (323) 234-5070; www.usblanks.net 74 MARCH 2012 www.counselormag.com Publication List Using a screen reader? Click Here |
