Counselor Magazine July 2012 : Page 21PAID ADS ON FACEBOOK: GOOD FOR PROMO COMPANIES? News Danny Rosin Brand Fuel ( asi/145025 ) Rebecca Kollman AIA ( asi/109480 ) Kevin Lyons-Tarr 4imprint ( asi/197045 ) Carol Constantino Noteworthy ( asi/74360 ) Jason Black Boundless ( asi/143717 ) Greg Muzzillo Proforma ( asi/300094 ) “The reach can be sub-stantial. If the primary goal is greater name recognition, it can be very effective.” “Unless you are selling something supremely tar-geted, ads can be a turnoff and feel like a creepy invasion of privacy.” “We test all sorts of advertising, and social media sites – including Facebook – are part of that testing program.” “I enjoy using Facebook as a means to commu-nicate, but I have a ten-dency to ignore the ads on the site.” “It’s situational. I think it’s a great medium for some things, but it is much different than paid advertising on Google.” “We don’t have any rel-evant experience adver-tising with Facebook, but we just tested advertising on LinkedIn.” Facebook IPO Sparks Online Ad Debate ►Facebook’s stock price opened at $38 on May 18 and finished May at $28. ►Just prior to the IPO, General Motors pulled its $10 million in annual ads from Facebook, citing poor click-through rates. ►In Q1, Facebook generated 82% of its $1.1 billion in revenue from advertising sales. ►A CNBC-AP survey shows that 83% of Facebook users say they either hardly ever or never click on ads. ►Last year, Facebook generated $4.34 per user in overall advertising revenue. 21 I made $15 billion on Facebook ads. Any questions? PHOTO: JUSTIN SULLIVAN COUNSELOR | JULY 2012 The LeadRebecca Kollman AIA (asi/109480) <br /> <br /> “The reach can be substantial.If the primary goal is greater name recognition, it can be very effective.”<br /> <br /> Danny Rosin Brand Fuel (asi/145025) <br /> <br /> “Unless you are selling something supremely targeted, ads can be a turnoff and feel like a creepy invasion of privacy.”<br /> <br /> Kevin Lyons-Tarr 4imprint (asi/197045) <br /> <br /> “We test all sorts of advertising, and social media sites – including Facebook – are part of that testing program.”<br /> <br /> Carol Constantino Noteworthy (asi/74360) <br /> <br /> “I enjoy using Facebook as a means to communicate, but I have a tendency to ignore the ads on the site.”<br /> <br /> Jason Black Boundless (asi/143717) <br /> <br /> “It’s situational. I think it’s a great medium for some things, but it is much different than paid advertising on Google.”<br /> <br /> Greg Muzzillo Proforma (asi/300094) <br /> <br /> “We don’t have any relevant experience advertising with Facebook, but we just tested advertising on LinkedIn.”<br /> <br /> Facebook IPO Sparks Online Ad Debate<br /> <br /> Facebook’s stock price opened at $38 on May 18 and finished May at $28.<br /> <br /> Just prior to the IPO, General Motors pulled its $10 million in annual ads from Facebook, citing poor click-through rates.<br /> <br /> In Q1, Facebook generated 82% of its $1.1 billion in revenue from advertising sales.<br /> <br /> A CNBC-AP survey shows that 83% of Facebook users say they either hardly ever or never click on ads.<br /> <br /> Last year, Facebook generated $4.34 per user in overall advertising revenue. Publication List |
