Counselor Magazine July 2012 : Page 76Social Quotables A selection of this month’s sources Compiled By Chuck Zak Andrew, Will, Trimark Sportswear; on what clients and distributors can do to facilitate successful rush orders, 67 Barreca, Gina, Vantage Apparel; on how the mania for rush delivery effects other services, 67 Becker, Jeff, Kotis Designs; on the heavy research required to learn the screen-printing ropes, 59 Beglarian, Alec, RedCappi; on why e-mail marketing is crucial for small businesses, 50 Boone, Kim, All My Best Inc.; on how in-house decorating improved her credibility and her bottom line, 58 Booth, Kathleen, Quintain Marketing; on how an infor-mation-rich website cap-tures curious visitors, 69 Brennan, Megan, USPS; on what’s behind that late autumn lull in “consolida-tion activities,” 28 Brill, Sharon, Raelyn Market-ing Promotions; on why she won’t offer clients an early-pay incentive, 43 Brown, David, Web.com; on the importance of optimiz-ing your website for mobile phones, 30 Burnett, Roger, WorkflowOne; on what he really thinks about GM’s advertising team, 25 Constantino, Carol, Note-worthy; on why your Face-book ads are lost on her, 21 Dabrowska, Aga, GetResponse; on not pushing e-mail sub-scribers for too much informa-tion, 50 DePasquale, Ellen, Constant Contact; on why your e-mail marketing should be selec-tive and respectful, 51 Donahoe, Patrick R., USPS; on the extensive efforts his agency is making to ensure future viability, 28 Ein, Harry, Perfection Promo; on how an improving econ-omy helps move high-quality merch, 61 Emmer, Gregg, Kaeser & Blair; on the political postur-ing behind plastic bag bans, 22 Evenson, Renée, business consultant and author; on empowering every employee to avert customer service disasters, 44 www.CounselorMag.com/Social This month: submit your own story of charitable giving. Quote of the Month Franklyn, Jim, Inkhead Pro-motional Products; on why you better offer rush delivery by 2017, 66 Gibson, Charity, Green Banana Promotions; on the USPS’s need for outside-the-mailbox thinking, 25 Grossman, Eric, Metropak; on the confusion over which plastic bags are actually being banned, 22 Hauptman, Amber, Choose-What.com; on tailoring your e-mail lists to relevant groups, 51 Held, Marc, Bodek and Rhodes; on why speedy delivery can’t compensate for bungled orders, 67 Hogg, Bill, Bill Hogg & Asso-ciates; on the untapped potential in every unhappy customer, 44 Little, Mike, Team Mates Inc.; on the difference a decade makes for cotton/ poly mixes, 62 Marks, Jeff, Promotional Considerations; on why rush service begets yet more rush service, 67 McLain, Allison, Brand Fuel; on how shopping culture has cre-ated a new definition of normal for customer service, 66 “Rush apparel orders will be standard in less than five years.” Jim Franklyn, Inkhead Promotional Products page 66 76 Miller, Chet, Sharp Impres-sions; on why Counselor got its Person of the Year all wrong, 25 Rosin, Danny, Brand Fuel; on why inappropriately tar-geted ads can backfire, 21 Shah, Tej, Overture Premi-ums & Promotions; on why your idle silk-screen press is busy losing money, 59 Thyre, Rebecca, Top Impres-sions; on turning a customer service crisis into an oppor-tunity to excel, 46 Trotzuk, Mark, Boardroom Custom Clothing; on why polyester uniforms will keep him on your Christmas list, 62 Tschohl, John, author; on when it’s the wrong time to play the blame game, 44 Villaraigosa, Antonio, Los Angeles Mayor; on the odds of any Angelino having a plastic bag to lend you, 26 Waterman, Matt, Hanes-Brands; on why his company instituted a new go-to-mar-ket strategy, 26 Watson-Tardiff, Amber, Legal Marketing Maven; on incentivizing potential cli-ents to join your e-mail list, 51 Williams, Ron, Fey Indus-tries; on why your trade show booth is the place to make sales happen, 49 Wong, Angela, Dunbrooke Apparel Corp.; on how the exercise boom bulks up per-formance-tee sales, 62 Zuckerberg, Randi, R to Z Media; on why technology can’t help you outrun bad news, 69 JULY 2012 | COUNSELOR Publication List |
