Counselor Magazine August 2012 : Page 75

LIST COUNSELOR | AUGUST 2012 With jaw-dropping talent and off-the-charts creativity, these 38 ad specialty luminaries give new meaning to the phrase Ɔ!&#1b;'&#1f;Ǉ&#1d;"&#1b;(!&#1f;,-źƇ By Michele Bell with additional reporting by Connor Bailey & Sara Lavenduski When compiling the annual list of the Hot People in the industry, we consider a myriad of accomplishments, accolades and aspirations achieved by those who ultimately make the cut. But there are traits inﬁnitely more intan-gible that have garnered each person their spot on the Hot roster … ƀǇ&#1f;&#1d;&#1b;/-&#1f;Ǉ."&#1f;3Ǉ&#1e;)(Ɖ.Ǉ&#1c;&#1f;&#&#1f;0&#1f;Ǉ#(ǇƆ#.Ǉ&#1d;&#1b;(Ɖ.Ǉ&#1c;&#1f;Ǉ done,” they shun the status quo and have the prescient ability to spot a need, a trend and a cresting zeitgeist before the masses and then make it happen for the industry. ƀǇ&#1f;&#1d;&#1b;/-&#1f;Ǉ1"&#1f;(Ǉ."&#1f;3Ǉ1&#1b;&%Ǉ#(.)Ǉ&#1b;Ǉ'&#1f;&#1f;.#(!ŻǇ a trade show ﬂoor or a party, the electricity is palpable and the wattage of their charisma $&#1b;&#1d;%-Ǉ/*Ǉ."&#1f;Ǉ,))'Ɖ-Ǉ-.&#1b;,Ǉ*)1&#1f;,ź ƀǇ&#1f;&#1d;&#1b;/-&#1f;Ǉ."&#1f;3Ǉ&#1e;)(Ɖ.Ǉ)*&#1f;,&#1b;.&#1f;Ǉ#(Ǉ&#1b;Ǉ0&#1b;&#1d;//'źǇ The sheer force of their personalities and creativity creates a magnetic pull, draw-ing other enigmatic, innovative iconoclasts towards them, building strength in numbers. ƀǇ&#1f;&#1d;&#1b;/-&#1f;ŻǇ+/#.&#1f;Ǉ-#'*&3ŻǇ."&#1f;#,Ǉ*&#1b;--#)(ŻǇ sales and marketing brilliance and willing-ness to embrace the new and different, wacky and weird, gives us hope for the future of the industry. 75

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