Counselor Magazine March 2012 : Page 38counseLor ..................................................................................................................................... Letters........................................................................ that online providers tend to offer. In fact, one of my customers ordered from a website and then was frustrated when they couldn’t change the delivery date after the order had been placed. They came back to me for their next order, saying that they needed the comfort of knowing I’d be available for them if something went wrong. It seems like a small thing, but clients had better know exactly what they’re doing when they order the cheapest possible products. It usually hurts them in the end. Jeffrey Klein Smart Marketing & Promotions Thanks for the tips provided in this article. I never like to give in on price when I’m negotiating a contract with a client, but it does happen, of course. The advice about getting something in return when you do meet a price demand is great. I’m going to try to get more paid upfront, or at least try to get a guarantee of future business, the next time I cut my price at all. At least it gives my company something in return when I have to lose some profit margin on a deal. Richard Easton Eastern Advertising I’m always having conversations with my clients so I can ensure that we’re on the same page as far as price is con-cerned. If they want to get lower prices, they know – and I know – that they can very easily. But the key for us is to always know their budgets and price expectations, and then work to meet those. Sometimes it’s a product sourc-ing issue. If they want something at a certain price, I can usually find it – I just make sure they know that the qual-ity might suffer. Or, we’ll work togeth-er to determine a lower quantity on the order, so that they can meet their ulti-mate budget. Pricing is like everything else in our business. As long as you 38 MARCH 2012 www.counselormag.com clearly know your customer’s goals and expectations, then price won’t be as big of an issue. Mark Metton Triple M Promos ( asi/602890 ) www.CounSELoRmAg.Com VIce PresIDenT/suPPLIer sALes Ron Ball, MASI (800) 546-1430 rball@asicentral.com AssocIATe PuBLIsHer Edwin Koehler (800) 546-1261 ekoehler@asicentral.com ADVerTIsIng sALes Sherri Antonacci, santonacci@asicentral.com Vincent Deissroth, vdeissroth@asicentral.com Jeannine Garrison, jgarrison@asicentral.com Cindi Mann, cmann@asicentral.com Barry Melito, bmelito@asicentral.com Phyllis Mutnick, pmutnick@asicentral.com James Padilla, CAS, jpadilla@asicentral.com Inspired Listeners The following letters were sent in response to the ASI Radio interview with actor and activist Michael J. Fox. Go to www. asicentral.com/radio to hear the whole interview, and see a profile of Fox in this issue on page 88. Thank you, radio team, for this excel-lent interview with this bright and thoughtful man. Good listening. Jeff Tucker Andrew Thompson Company ( asi/122087 ) Thanks for the nice interview this morning. Donn James International Merchandise Concepts ( asi/62820 ) Suzanne Rozick, srozick@asicentral.com Mary Sells, msells@asicentral.com ADVerTIsIng sPecIALTy InsTITuTe cHAIrmAn Norman Cohn, MASI VIce cHAIrmAn Matthew Cohn, MASI PresIDenT & ceo Timothy M. Andrews, MASI execuTIVe VIce PresIDenT/ generAL counseL Steve Bright execuTIVe VIce PresIDenT of DIsTrIBuTor & InTerneT sALes Dan O’Halloran cHIef oPerATIng offIcer Vincent Bucolo Jr. VIce PresIDenT, sr. counseL Charles Machion sr. VIce PresIDenT of sALes Christine Lovell, MASI (800) 546-1478 sr. VIce PresIDenT of HumAn resources Carol Albright How To Reach Us ... Got something to say? Counselor wants to hear your comments on anything you read in the magazine. Send your message to us ... • by mail: Letters Editor, Counselor , ASI, 4800 Street Road, Trevose, PA 19053-6698 • by e-mail: acohen@asicentral.com • by fax: (215) 953-3107 For a new subscription or change of address, please contact our Circulation Director by fax at (80 0) 839-3969, e-mail at Counselor@asicentral.com or mail to Counselor Circulation, 4800 Street Road, Trevose, PA 19053. Publication List Using a screen reader? Click Here |
