Counselor Magazine May 2012 : Page 100ADVERTORIAL Sales Soar With Tuf-Gloss ™ Labeled Jewel Flyers The classic flying disc reaches new promotional potential with Tuf-Gloss ™ label technology and a collection of jewel-tone translucent colors. powers couldn’t be easier. The graphics will impress buyers with For clients who want to see sales soar, the translucent 5" Jewel their image detail and vivid colors. According to Ellis, “Once the Flyer with unique Tuf-Gloss ™ clear labels from HumphreyLine client understands how versatile the product is, given the excep-(asi/62050 ) is just the item. This U.S. manufacturer has a reputa-tional graphics, modest cost and quick turnaround, applications tion for decorated flying discs, and its newest offering stands out with colorful design potential, making the most of clients’ vibrant will surface quickly.” For example, consider a breakfast promotion aimed at children. artwork. “The uniqueness of this new product is that the labels “An eight-year-old boy opens a box of Cheerios and finds a 5" are clear and highly detailed (1200-1500 dots-per-inch resolu-Jewel Flyer with a clear label, showing a cartoon character,” Ellis tion), and they bring brilliant four-color process capability to says. “On the label is a QR code. The boy (all eight-year-olds short-run orders at affordable prices ($1.25 (P) at 250 units; $.85 seem to have their own iPhones these (R) at 5,000 units, with one silkscreen days) scans the code and opens the setup) and five-day service,” says Mel link to a website or a video from Gen-Ellis, president of HumphreyLine. eral Mills, explaining how important He explains the technology’s graphic good nutrition is and how Cheerios innovation. “The process consists of should be part of his daily diet. Then, imprinting clear label stock using ink-he checks the ‘lottery number’ in the jet technology with a UV cure. We lay variable data, and if he wins, he gets down five colors, including a white a prize.” pass to establish opacity, and then Trade show marketers can also four process or spot colors, depend-use this product to draw a crowd ing on the art. The system is designed – Mel Ellis, HumphreyLine to their booths and capture leads. for short runs,” Ellis says. “First column Ellis explains, “Each attendee gets a on this item is just 250 units.” That sample 5" Jewel Flyer with a clear label pro-makes the solution as economical as it is moting a supplier’s booth. Again, there is effective. a QR code on the label that takes the Also impressive is the ability this person to a website that lays out the product has to leverage today’s rules for a contest. If you have the electronic media and interactive winning number, come to the marketing. “Because it is digital, booth on the afternoon of the we can offer variable data at a last day of the show, and you modest up-charge, as well as will win an iPad.” QR codes to enhance its value Other ideas: Use the flyer in the promotional industry,” with a QR code at outdoor Ellis explains. This opens the events and parades to send door for a variety of engag-a marketing message directly ing promotions. “We think into the crowds. Serve lunch the market opportunities at an employee apprecia-are extensive, and the abil-tion picnic and imprint the ity to offer variable data and product with variable data for QR codes has great potential. a lottery of prizes. Or, provide Audiences that represent a a registration link to salespeople good fit, especially with the QR to sign up for a summer-inspired codes and variable data, include incentive program that will bring trade shows, sports promotions at sales to new heights. The applications the ballpark, co-branding, incentives are extensive, and the results will sparkle and many others,” Ellis says. like a jewel. Presenting this product and its imprinting “We think the market opportunities are extensive, and the ability to offer variable data and QR codes has great potential.” 100 MAY 2012 | COUNSELOR Publication List Using a screen reader? Click Here |
