Counselor Magazine May 2012 : Page 102ADVERTORIAL ADVERTORIAL Sticky Note Calendar Seals The Deal You’ll have no trouble selling this customizable wall calendar to clients. It sticks almost anywhere and can be easily removed after a year of colorful, effective advertising. tomized (even if you choose a stock The word “difference” is built right design), which allows the calendar to into the tagline of Premiums Plus start at any month. To engage recipients ( asi/79392 ). After all, seeking ways throughout the year, the Sticky Note to set a product apart from what’s Calendar’s design incorporates a logo or already in the marketplace is what message right in the middle of the lay-drives this supplier. “We don’t copy out. That way, recipients can’t “cut off” what is currently being done; we the advertiser’s information. Four-color look for new ways to improve exist-process allows for brilliant reproduction ing products,” says Brian Tomlin-of artwork. Advertisers can even change son, president of Premiums Plus. A their message each month. “We can perfect example of this is the sup-help you create whatever your client can plier’s new Sticky Note Calendar. imagine,” Tomlinson says. After extensive research, Premi-This ability to customize allows you ums’ development team found that to sell the Sticky Note Calendar to while wall calendars are popular, many markets: they’re limited in where and how • Educational institutions may want they can be applied. They require a school-year calendar that runs from a pinhole, nail or tape to hang on a September to August with customized wall. Many have only a small imprint dates for holidays, tests, field trips, area at the bottom, which is typically etc. Parents can attach them to vari-one color and prone to being cut off ous types of fridges, walls and doors. by the recipient. The solution Premi-There’s also a small version to fit per-ums Plus came up with: Make it stick! fectly in lockers. Because Premiums Plus coats its • Golf clubs can kick off the play -own paper for a line of sticky notes, ing season with a calendar that starts the team had some proven tech-in April or May and feature photos niques to make the Sticky Note Cal-of the course or special tournament endar extremely effective. “We coat a dates. heavy weight of our sticky-note adhe-• Car dealerships can include a pic -sive on our backing sheet,” Tomlinson ture of the dealership on the says. cover and showcase different “This allows the calendar cars for each month. to be applied to any smooth •Real-estate companies surface.” The Sticky Note can integrate photos of Calendar adheres easily and agents and houses or neigh-securely to everything from – Brian Tomlinson, Premiums Plus borhoods to boost sales in filing cabinets and fridges to those areas. walls and windows. Tomlinson • Transportation companies appreciate that the Sticky Note has even applied them to a precast concrete wall in the factory. Calendar can be applied to the inside of a truck cab, on a When it’s time to remove the calendar, no worries. “As it is smooth dashboard or in the sleeping compartment. made of a microsphere sticky-note adhesive, the backing can For more selling tips, check out the Premiums Plus presen-easily be removed after the year without damaging the surface it tation of the Sticky Note Calendar on YouTube or visit was applied to,” Tomlinson explains. www.premiums-plus.com . Because the calendars are printed digitally, every job is cus-“We can help you create whatever your client can imagine.” 102 MAY 2012 | COUNSELOR Premiums Plus Inc (asi/79392)
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