Counselor Magazine May 2012 : Page 107

To do so, the company had to step away from standardized, traditional systems and be willing to build its own ERP sys-tem from the ground up. SAP, for example, “was a big challenge,” as Sunjoy’s team found data accessibility slow overseas. Other technical glitches began to hinder order processing. So, the company began to build its own ERP system to make sure orders and supply chain systems would run seamlessly. Now, all of Sunjoy’s business partners within its supply chain work on the same platform. The system offers distributor-friendly features, such as an interface that allows them to register and request cus-tomized products for samples and orders. Distributors are also allowed to see com-munications between Sunjoy business partners as their orders are processed. Will this help to improve communica-tion lines between Sunjoy and its clients? Fu says it will, adding that the system’s newest version will allow users to com-ment on specific products in the same way users can post comments on Facebook. Distributors can also customize individ-ual products through a Web interface. In fact, transparency is the company’s biggest focus. Transparency, Fu says, improves efficiency and communication – emboldening clients, he hopes, to speak up about necessary customer service or order processing improvements. “We used to build the workflow mainly within each individual team or department,” he recalls. But a disconnect in communication between departments, as well as a lack of awareness about the status of an order once it left a department, meant the com-pany needed to make changes in order to remain competitive. The point, Fu says, is to “get customers and vendors involved in our workflow. We think all our goals are the same: to serve and make more happy customers.” — betsycummings23@gmail.com. Top 10 Sunjoy Group Fastest-Growing Suppliers 165% ( asi/90154 ) The ranking of the 10 quickest growers between 2009 and 2011. Gordon Sinclair 100% 00% ( asi/57800 ) Spectrum Ideas LLC 100% ( asi/88638 ) ETS Express 93% ( asi/51197 ) Cap America 91% ( asi/43792 ) Landway 88% ( asi/66238 ) Hit Promotional Products ( asi/61125 ) 75% 5% Superex 68% 8% ( asi/90231 ) Allen Company 65% ( asi/34330 ) Quinn Flags ( asi/80228 ) 60% 0% #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 “We chose to train the factories we are working with and help them to understand the customers’ needs.” Harrison Fu, Sunjoy Group COUNSELOR | MAY 2012 107

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