Counselor Magazine May 2012 : Page 111Best Holiday Promotion Robyn Promotions Best New-Media Promotion Motivators Inc. for Motivators.TV Best Distributor Self-Promotion PromoShoP With the intent of touting its extensive creative services and capabilities, Coun-selor Top 40 distributor PromoShop ( asi/300446 ) packaged its message in a cus-tom-made “Fragile: Handle With Care” box. Inside, along with a logoed, Valentine’s Day-themed rubber ducky (the promo was sent out in February), was a mini TV – powered by a vCard – cued up with a PromoShop commercial on a constant loop. The wow factor alone, says PromoShop’s executive vice president Kris Robinson, was enough to stop recipients in their tracks. “Three hundred pieces were ordered, and they went out sporadically as this was not meant to be a ‘mass mailer,’ but a select one to send to certain prospects,” Robinson says. “With the pieces we’ve sent out, we already received four orders from clients for the vCard and about 23 requests for other projects due to the mailer – all new clients except for two. Based on that kind of response, we are anticipating even more business, as this is a huge success.” Robinson concedes that the mailer wasn’t cheap, with the vCard alone costing $25 per piece, but adds, “You can’t put a price on a good thing.” A smart use of technology integrated with a traditional mailer equals a success-ful promotion that certainly grabbed the attention of its recipients. Robinson says his company immediately heard from pros-pects trying to figure out how they could integrate the technology into their own marketing campaigns. What do you call it when clients want to emulate a self-promo-tion you sent them? Success. COUNSELOR | MAY 2012 111 Publication List Using a screen reader? Click Here |
