Counselor Magazine May 2012 : Page 56

News Mergers & Acquisitions Fossil Acquires Skagen Designs Watch and timepiece supplier Fossil ( asi/55145 ) announced in April that it has completed its previously-announced acquisition of Skagen Designs Ltd. ( asi/87560 ). The deal, which also includes some of Skagen’s international affili-ates, is for $231.7 million in cash, which includes a work-ing capital adjustment of approximately $6.7 million, and 150,000 shares of Fossil Inc. common stock (NASDAQ: FOSL). In addition, the sellers may receive up to 100,000 addi-tional shares of Fossil com-mon stock if Fossil’s net sales of Skagen-branded products exceed certain thresholds. Doug Smith, vice president of sales and operations for the corporate markets division of Fossil, said the supplier is look-ing forward to selling and mar-keting Skagen’s product line to the industry. “Fossil Corporate Markets is very excited about this acquisi-tion, and we look forward to the many possibilities Skagen brings to the table,” he said. “Both of our companies share a common interest in protecting the Skagen brand during this transition and look forward to integrating it in a successful business endeavor. We will ride on the coattails of the success that Skagen demonstrates in consumer retail markets and turbo-charge the opportunities in corporate channels.”  TradeNet Acquires Ad Dimensions Making the first acquisition in its 25-year history, Kansas-based TradeNet Publishing ( asi/91760 ) has purchased supplier Ad Dimensions ( asi/31438 ). Financial terms of the deal were not disclosed. “We’ve been working as partners for a couple of years, and they’re just about 30 miles away from us,” said Brandon Fixsen, Trade-Net’s president. “Their items really fit well into our line.” Ten Ad Dimensions’ employ-ees have agreed to join Trade-Net, according to Fixsen. Among them is Scott Perry, Ad Dimensions’ general man-ager, who will now become the customer service manager at TradeNet. Ad Dimensions’ manufacturing equipment is also moving to TradeNet’s facility in Gardner, KS. Several of Ad Dimensions’ key items, including Ad Cubes, Slinky Adhesive Notes and Stik-On Notes, will be incorporated into TradeNet’s line. “Both of our companies have been committed to good quality and service, and that’s going to continue,” Fixsen said. According to Fixsen, in 2011, TradeNet Publishing increased its revenues to roughly $20 million, a single-digit gain com-pared to 2010. “With this acqui-sition, we think we can increase our sales to between $23 mil-lion and $25 million by 2013,” Fixsen said. Do you want to sell your company but don’t know what it’s worth? For many business owners, their companies are the most valuable assets they have. Terefore, understanding the company value is essential. We realize that the economy is down and people don’t have as much money to spend on a valuation. However, it is more important than ever to understand the value of your company, what drives the value, and how to make it worth more. Because we believe so frmly in arming you with knowledge, Certifed Marketing Consultants is ofering a 25% discount on any valuation service . Certifed Marketing Consultants has the industry knowledge and experience to help you value and market your company for sale. Call us today for a confdential conversation. Jeff Meyer, John Schimmoller & Jamie Watson CERTIFIED MARKETING CONSULTANTS, LTD 260.637.6643 | info@certifiedmarketing.com Licensed Merger & Acquisition Specialist of the Advertising Specialty Institute ® 890-825617 0412 www.certifiedmarketing.com 56 MAY 2012 | COUNSELOR

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