Counselor Magazine June 2012 : Page 27ENTERTAINMENT MARKETING: AD SPECIALTY BONANZA? News Dan Craig Accolade ( asi/102905 ) Larry Cohen Axis ( asi/128263 ) Memo Kahan Promo Shop ( asi/300446 ) Mark Freed Genumark ( asi/204588 ) Mitch Mounger Sunrise ( asi/339206 ) Craig Nadel Jack Nadel ( asi/279600 ) “The market is very viable. Every year there are new shows and new movies to promote.” “There seem to be fewer blockbuster-type releases and more avenues to spread the ad dollars, so ad specialty dollars are some-what squeezed.” “The entertainment mar-ket is becoming healthier for our industry. We are looking forward to a very demanding summer.” “Our movie business is down because there are far fewer movies being made in Canada than, say, five years ago. Not a big market for us.” “We’re bullish, and see opportunities for distribu-tors to help the entertain-ment community spread the message about the next film or video game.” “The market is worse from a couple of years ago. I just don’t think it’s a huge growth business.” Summer Blockbusters Launch Movie Marketing Madness You get your alien bobblehead yet? Nah, but I got a sweet MIB-logoed grill set. ►Summer movies account for more than half of the $2 billion in marketing that studios annually spend on releases. ► The Avengers reeled in $200 million in its May opening weekend, a record for a U.S. release. Disney has spent more than $300 million so far marketing the movie. ►Movie ticket sales are projected to surpass $10 billion in 2012. PHOTO: BOBBY BANK Men in Black 3’s launch, May 25, is backed by a $300 million marketing campaign. ►The motion picture industry employs more than 300,000 people in the U.S. 27 COUNSELOR | JUNE 2012 The Lead<br /> <br /> Larry Cohen <br /> Axis (asi/128263) <br /> <br /> “The market is very viable. Every year there are new shows and new movies to promote.”<br /> <br /> Dan Craig <br /> Accolade (asi/102905) <br /> <br /> “There seem to be fewer blockbuster-type releases and more avenues to spread the ad dollars, so ad specialty dollars are somewhat squeezed.”<br /> <br /> Memo Kahan <br /> Promo Shop (asi/300446) <br /> <br /> “The entertainment market is becoming healthier for our industry. We are looking forward to a very demanding summer.”<br /> <br /> Mark Freed <br /> Genumark (asi/204588) <br /> <br /> “Our movie business is down because there are far fewer movies being made in Canada than, say, five years ago. Not a big market for us.”<br /> <br /> Mitch Mounger <br /> Sunrise (asi/339206) <br /> <br /> “We’re bullish, and see opportunities for distributors to help the entertainment community spread the message about the next film or video game.”<br /> <br /> Craig Nadel <br /> Jack Nadel (asi/279600) <br /> <br /> “The market is worse from a couple of years ago. I just don’t think it’s a huge growth business.”<br /> <br /> Summer Blockbusters Launch Movie Marketing Madness<br /> <br /> . Summer movies account for more than half of the $2 billion in marketing that studios annually spend on releases.<br /> <br /> . The Avengers reeled in $200 million in its May opening weekend, a record for a U.S. release. Disney has spent more than $300 million so far marketing the movie.<br /> <br /> . Movie ticket sales are projected to surpass $10 billion in 2012. <br /> <br /> . The motion picture industry employs more than 300,000 people in the U.S. Publication List Using a screen reader? Click Here |
