Counselor Magazine June 2012 : Page 28

News Chatter Readers React “We don’t have to go outside for any ﬁnancial resources. We have no debt. We pay everyone on-time, and suppliers do our orders ﬁrst because they know they are getting paid.” GREGG EMMER, KAESER & BLAIR ( ASI/238600 0 ), IN RESPONSE TO COUNSELOR ’S APRIL COVER STORY THAT REVEALED STRATEGIES DISTRIBUTORS CAN USE TO RAISE CAPITAL ook Faceb Question Should fast-food restaurants give away promotional toys with kids’ meals? ► April Strom Yes ► Richard Golden Should toy companies give away fast food when you buy one of their toys as a gift? a Yes. It draws kids ► Laurie O’Shea and parents in. k Tried-and-true ► Sally L Back promotion. It works! ► Richard Sepulvado The question should be: Should fast-food restaurants give away fast food with promotional toys? “I would recommend distributors put aside 10% or a portion of all sales and keep it in the bank for orders that may exceed credit card balances or for suppliers that do not take credit cards. You will ﬁnd it adds up quickly, and as we all know, cash ﬂow is the answer.” DAN NELIS, PROMOTIONAL PRODUCTS ETC. ( ASI/301085 5 ), ON THE APRIL COVER STORY ► Sally Daniel Anderson Yes, it works. I like the option of trading in the free toy for a small ice cream cup. ► Lynn Wilkinson I am a mom of ﬁve who tries to make sure the kids eat healthy. I feed my kids fast food as a treat about once a month. The toy isn’t what draws us in – it’s the french fries! The “prize” is a nice touch that the kids love. Adds a little extra value to their meal. Twitter Feed “We must make all protesters realize that promotional products have many valid uses and contributions. We should agree when it is unnecessary or wasteful government spending, but always offer a counteroffensive to educate public officials and insure they understand what they are saying can stigmatize our industry, causing irreversible collateral damage. Our products and services are essential to the day-to-day operation of a business or government, but it all goes down in ﬂames when everything we do is lumped together by an eye that is critical of wasteful spending.” JOEL SCHAFFER, SOUNDLINE ( ASI/88241 ), IN RESPONSE TO NEWS ABOUT THE GSA SUSPENDING AN INCENTIVE PROGRAM. SEE PAGE 34 FOR THE NEWS REPORT eryone uses ► @warwickpubco Everyone presentation folders: sales orgs, Realtors, lawyers, schools, service co’s, HR depts. R u using them? 3 If you don’t know ► @jenniebean803 the black magic of Kettle PopCorners yet, do yourself a favor. a Phew … thought I’d ► @jerico_ca have to go back to the Nokia ﬂip … BlackBerry keyboard not being eliminated. ► @brandedpromos Umbrellas make a great promo product that your clients will use again & again. Look around on a rainy day to see how many brands you notice. ► @companystores A warehouse is a prison cell depriving you of true business freedom. ► @promomanagers Is anyone using the new Virgin TiVo box and what do they think of it? ► @dannyrosin What did we do back in the day when we were on hold for 30 minutes before there were speaker phones and the Internet? #NCDeptofTax JUNE 2012 | COUNSELOR 28

Chatter

Readers React “We don’t have to go outside for any financial resources. We have no debt. We pay everyone on-time, and suppliers do our orders first because they know they are getting paid.” GREGG EMMER, KAESER & BLAIR (ASI/238600), IN RESPONSE TO COUNSELOR’S APRIL COVER STORY THAT REVEALED STRATEGIES DISTRIBUTORS CAN USE TO RAISE CAPITAL “I would recommend distributors put aside 10% or a portion of all sales and keep it in the bank for orders that may exceed credit card balances or for suppliers that do not take credit cards. You will find it adds up quickly, and as we all know, cash flow is the answer.” DAN NELIS, PROMOTIONAL PRODUCTS ETC. (ASI/301085), ON THE APRIL COVER STORY “We must make all protesters realize that promotional products have many valid uses and contributions. We should agree when it is unnecessary or wasteful government spending, but always offer a counteroffensive to educate public officials and insure they understand what they are saying can stigmatize our industry, causing irreversible collateral damage. Our products and services are essential to the day-to-day operation of a business or government, but it all goes down in flames when everything we do is lumped together by an eye that is critical of wasteful spending.” JOEL SCHAFFER, SOUNDLINE (ASI/88241), IN RESPONSE TO NEWS ABOUT THE GSA SUSPENDING AN INCENTIVE PROGRAM. SEE PAGE 34 FOR THE NEWS REPORT “Product safety is an issue that will not be going away in the promotional products industry. We’re working with our supplier partners to be certain we are in compliance with the law and to protect the good name of our corporate clients.” CONRAD FRANEY, GATEWAY CDI (ASI/202515), IN RESPONSE TO NEWS COVERAGE OF THE LABELING NECESSARY IN CHILDREN’S APPAREL “I think to resolve a customer issue, we need to remember how important customers are, listen to their problems, and try to do whatever we possibly can to make them happy.” SHANTEL STRONG, ALL IN ONE (ASI/34256), IN RESPONSE TO AN ASI RADIO TUESDAY MORNING SHOW SEGMENT ON CUSTOMER SERVICE CONCERNS “Treat every customer situation as if it were the first time you have ever heard it. Sometimes we can become jaded and quick with responses. We may get tired of certain situations when they repeat themselves, but it is most likely the first time the customer is experiencing it.” JENNIFER MOYER, STATEMENT APPAREL & PROMOTIONAL MARKETING (ASI/335152) Facebook Question Should fast-food restaurants give away promotional toys with kids’ meals? > April Strom Yes > Richard Golden Should toy companies give away fast food when you buy one of their toys as a gift? > Laurie O’Shea Yes. It draws kids and parents in. > Sally L Back Tried-and-true promotion. It works! > Richard Sepulvado The question should be: Should fast-food restaurants give away fast food with promotional toys? > Sally Daniel Anderson Yes, it works. I like the option of trading in the free toy for a small ice cream cup. > Lynn Wilkinson I am a mom of five who tries to make sure the kids eat healthy. I feed my kids fast food as a treat about once a month. The toy isn’t what draws us in – it’s the french fries! The “prize” is a nice touch that the kids love. Adds a little extra value to their meal. Twitter Feed > @warwickpubco Everyone uses presentation folders: sales orgs, Realtors, lawyers, schools, service co’s, HR depts. R u using them? > @jenniebean803 If you don’t know the black magic of Kettle PopCorners yet, do yourself a favor. > @jerico_ca Phew … thought I’d have to go back to the Nokia flip … BlackBerry keyboard not being eliminated. > @brandedpromos Umbrellas make a great promo product that your clients will use again & again. Look around on a rainy day to see how many brands you notice. > @companystores A warehouse is a prison cell depriving you of true business freedom. > @promomanagers Is anyone using the new Virgin TiVo box and what do they think of it? > @dannyrosin What did we do back in the day when we were on hold for 30 minutes before there were speaker phones and the Internet? #NCDeptofTax

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